For Destination Tromsø and our affiliated companies and subsidiaries, sustainability is a guiding principle woven through every aspect of our operations. Responsible tourism is at the core of how we develop our business, our experiences, and our relationship with the destinations in which we operate.
As part of our long-term commitment to sustainability, we are certified according to the Eco-Lighthouse environmental management standard. This certification reflects our dedication to implementing robust sustainability practices, clear routines, and continuous improvement across our organization.
Our approach is guided by the definition of responsible tourism established by the United Nations World Tourism Organization:
- Tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.
We are committed to caring for people, local communities, nature, and wildlife while contributing to the development of a professional and sustainable tourism industry. For us, sustainability means taking responsibility socially, environmentally, and economically.
Through responsible business practices and continuous improvement, we are committed to ensuring that tourism remains a positive force for people, nature, and future generations.
Social Responsibility – People
People are at the heart of everything we do.
- We strive to build healthy and respectful relationships with our employees, guests, partners, and the communities where we operate.
- We comply with all relevant laws and regulations to ensure a safe, inclusive, and healthy working environment.
- We are committed to fair employment practices and equal opportunities.
Environmental Responsibility – Nature & Wildlife
We believe tourism should contribute to the protection of the natural environment rather than its degradation.
- We work to minimize our environmental footprint and preserve natural landscapes, ecosystems, and wildlife habitats.
- Animals are an integral part of many of our experiences, and we follow responsible animal tourism principles and welfare guidelines.
- We continuously reduce our carbon footprint, improve resource efficiency, and strive to lead by example in environmental responsibility within the tourism industry.
Economic Responsibility – Creating Long-Term Value
A sustainable business must create lasting value for everyone it touches.
- We focus on responsible growth that supports year-round operations and generates positive value throughout the supply chain.
- We contribute to the development of a professional, resilient, and economically sustainable tourism industry in Norway.
- We aim to create value for our owners, employees, customers, partners, and the local communities that are part of our journey.
